Retroactive Inspiration- Baxter Social Media [jm]
Some of the videos that inspired our motion graphics piece for Baxter, in which we explained and illustrated the company's guidelines and policies for employees. We had to visualize concepts that were all about people and communication without dealing with expensive or time consuming character animation.
Boost Healtheries ad. Visualizing simple facts and concepts through constantly moving graphics, strong human element without sophisticated character animation. https://vimeo.com/25595901 Washoe the Chimpanzee. Extremely simple style, virtually no animation beyond moving around elements, but communicates its point effectively and remains dynamic. https://vimeo.com/23857187 My personal favorite. Infographics applied to Eddie Murphy's old standup routine. Very appealing, simple aesthetic. Strong language and politically incorrect.